Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and protects your personal information when you visit our website at pizzaluce-meal.digital, place orders, interact with our digital services, or otherwise engage with us. We are committed to protecting your privacy and handling your personal data in a transparent and responsible manner in compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act).

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with this Privacy Policy, please discontinue use of our website and services immediately.

1. About Us and Contact Information

Pizza Luce is a food service business operating within the United States. We are committed to maintaining the privacy and security of all personal information that we collect from our customers, website visitors, and other individuals who interact with our business.

For all privacy-related inquiries, requests to exercise your data rights, or complaints, please contact us at the email address listed above. We will respond to all legitimate privacy requests within the timeframes required by applicable law.

2. Information We Collect

We collect various types of information in connection with your use of our website, mobile services, and food ordering platforms. The categories of information we collect are described in detail below.

2.1 Personal Information You Provide Directly

When you create an account, place an order, contact us, sign up for promotions, or otherwise interact with Pizza Luce, you may voluntarily provide us with personal information, including but not limited to:

• Identifiers: Your full name, email address, phone number, username, and account password.
• Contact and Delivery Information: Your billing address, delivery address, zip code, city, and state.
• Payment Information: Credit card or debit card numbers, expiration dates, and billing information. Please note that full payment card details are processed by our trusted third-party payment processors and are not stored on our servers.
• Order Information: Details about the food and beverages you order, special dietary requests, order history, and preferences.
• Communications Data: Messages you send us through contact forms, email, or customer support channels, including any feedback, reviews, or complaints you submit.
• Account Credentials: Username and encrypted password information associated with your customer account.
• Marketing Preferences: Your preferences regarding promotional communications, newsletters, and special offers.

2.2 Information Collected Automatically

When you visit our website or interact with our digital services, we and our technology partners automatically collect certain information about your device and browsing activities, including:

• Device Information: IP address, device type (desktop, mobile, tablet), operating system and version, browser type and version, device identifiers, and mobile network information.
• Usage Data: Pages you visit on our website, links you click, the date and time of your visit, time spent on pages, referring and exit URLs, and search queries entered on our site.
• Location Data: General geographic location derived from your IP address, and more precise location information if you grant us permission through your device settings (for delivery purposes).
• Log Data: Server logs that record requests made to our website, error reports, and system activity.
• Cookie and Tracking Data: Information collected through cookies, web beacons, pixel tags, and similar tracking technologies. See Section 7 of this policy for more information about our use of cookies.

2.3 Information from Third Parties

We may receive personal information about you from third parties, including:

• Payment Processors: Confirmation and transaction data from payment service providers who process your orders.
• Delivery Partners: Information shared by third-party delivery services or platforms when you place an order through their applications or websites.
• Analytics Providers: Aggregated and anonymized data from analytics platforms that help us understand how users interact with our website.
• Social Media Platforms: If you choose to log in or connect with us through social media, we may receive profile information in accordance with those platforms' privacy settings.
• Marketing Partners: Data from advertising partners and marketing platforms used to serve you relevant advertisements.

3. How We Use Your Information

Pizza Luce uses the personal information we collect for a variety of legitimate business purposes. We only process your information when we have a lawful basis to do so, which may include your consent, fulfillment of a contract with you, compliance with legal obligations, or our legitimate business interests.

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including coordinating delivery or pickup services.
• Creating and managing your customer account.
• Processing payments and preventing fraudulent transactions.
• Sending you order confirmations, receipts, and updates about your orders.
• Responding to your customer service inquiries and resolving any issues or disputes.
• Facilitating communication between you and our delivery staff or restaurant team.

3.2 Website and Service Improvement

• Analyzing how users interact with our website to improve functionality, design, and user experience.
• Monitoring website performance and identifying technical issues.
• Conducting internal research and development to enhance our food offerings and services.
• Personalizing the content and features you see on our website based on your preferences and order history.
• Testing new features and website improvements through A/B testing and similar methods.

3.3 Marketing and Promotional Communications

• Sending you promotional emails, newsletters, special offers, and information about new menu items — only if you have opted in to receive such communications or where otherwise permitted by law.
• Serving targeted advertisements on third-party platforms based on your interests and browsing behavior.
• Administering contests, promotions, surveys, and loyalty programs.
• Tracking the effectiveness of our marketing campaigns and measuring return on investment.

You have the right to opt out of marketing communications at any time. Please see Section 9 of this policy for information about how to exercise this right.

3.4 Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations.
• Responding to lawful requests from government authorities, law enforcement agencies, and courts.
• Protecting the rights, property, and safety of Pizza Luce, our employees, customers, and the public.
• Detecting, investigating, and preventing fraudulent transactions, abuse, and other illegal activities.
• Enforcing our Terms of Service and other agreements.

4. Sharing Your Information with Third Parties

We do not sell your personal information for monetary consideration. However, we may share your personal information with certain third parties as described below. Under the CCPA/CPRA, some forms of data sharing for advertising purposes may constitute a "sale" or "sharing" of personal information, and California residents have the right to opt out of such activities.

4.1 Service Providers and Business Partners

We share personal information with third-party service providers who perform services on our behalf. These service providers are contractually obligated to protect your data and may only use it for the specific purposes we authorize. Our service providers include:

• Payment Processors: Companies that securely process your payment card transactions.
• Delivery and Logistics Providers: Third-party delivery services that transport your orders.
• Cloud Hosting and Technology Providers: Companies that host our website, databases, and digital infrastructure.
• Email and Communication Service Providers: Platforms we use to send you transactional and marketing emails.
• Analytics and Advertising Partners: Providers such as Google Analytics that help us understand website usage and run targeted advertising campaigns.
• Customer Support Platforms: Software providers that help us manage customer service interactions.
• Fraud Prevention Services: Companies that help us detect and prevent fraudulent activity.

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, subpoena, court order, or other governmental or legal request.
• Enforce our Terms of Service or other applicable agreements and policies.
• Protect the rights, property, or safety of Pizza Luce, our customers, employees, or the public.
• Detect, investigate, or prevent fraud, security breaches, or other illegal activities.

4.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, sale of assets, reorganization, or bankruptcy proceeding, your personal information may be transferred to a successor entity. We will provide you with notice if your information is subject to a materially different privacy policy as a result of such a transaction.

4.4 With Your Consent

We may share your personal information with other third parties not described above if you provide your explicit consent for us to do so. You may withdraw your consent at any time by contacting us at [email protected].

5. Data Security

Pizza Luce takes the security of your personal information seriously and implements a range of technical, administrative, and physical safeguards designed to protect your data against unauthorized access, disclosure, alteration, and destruction.

5.1 Security Measures We Implement

• Encryption: We use industry-standard SSL/TLS encryption to protect data transmitted between your browser and our website. Sensitive information, including payment data, is encrypted both in transit and at rest.
• Access Controls: Access to personal information is restricted to authorized employees and contractors who have a legitimate business need to access it. All personnel with access to personal data are subject to confidentiality obligations.
• Payment Security: We comply with the Payment Card Industry Data Security Standard (PCI DSS) requirements for the handling of payment card information.
• Regular Security Audits: We conduct periodic reviews of our security practices and procedures to identify and address potential vulnerabilities.
• Secure Infrastructure: Our website and databases are hosted on secure, industry-certified cloud infrastructure with robust physical and network security controls.
• Incident Response: We maintain an incident response plan to promptly address any suspected or confirmed data security breaches.

5.2 Limitations

Despite our best efforts, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your personal information. If you have reason to believe that your personal data has been compromised, please contact us immediately at [email protected].

In the event of a data breach that is likely to result in harm to affected individuals, we will notify affected users and relevant regulatory authorities in accordance with applicable law, including applicable state breach notification laws.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods we apply are as follows:

When personal information is no longer required, we securely delete or anonymize it in accordance with our internal data retention and deletion procedures.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content and advertisements. Cookies are small text files placed on your device when you visit a website.

7.1 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the website to function correctly, including maintaining your session, processing orders, and ensuring security. These cannot be disabled without significantly affecting website functionality.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, including which pages are visited most frequently and any error messages encountered. We use this data to improve our website.
• Functional Cookies: These cookies allow us to remember your preferences, such as your saved delivery address, language preferences, and previously ordered items.
• Targeting and Advertising Cookies: These cookies track your browsing activity across websites to deliver advertisements relevant to your interests. They are placed by our advertising partners.

7.2 Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may impact the functionality of our website. You may also opt out of interest-based advertising by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance's opt-out page.

For more detailed information about the specific cookies we use, the purposes for which they are used, and how to control your cookie preferences, please refer to our Cookie Policy available on our website.

8. Your Privacy Rights

Depending on your state of residence, you may have certain rights with respect to your personal information. We are committed to honoring these rights and will respond to verified requests within the timeframes required by applicable law.

8.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, including the categories of personal information, the sources from which it was collected, the business or commercial purposes for collecting it, the categories of third parties with whom we share it, and the specific pieces of personal information we hold about you.
• Right to Delete: You have the right to request the deletion of your personal information that we have collected and retained, subject to certain exceptions permitted by law.
• Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
• Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. To exercise this right, please contact us at [email protected] or use the "Do Not Sell or Share My Personal Information" link on our website.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to what is necessary to perform the services you requested.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. We will not deny you goods or services, charge you different prices, or provide you with a different level of quality for exercising your rights.
• Right to Data Portability: You have the right to receive a copy of the personal information you have provided to us in a portable and, to the extent technically feasible, readily usable format.

8.2 Rights Available to All U.S. Residents

Regardless of your state of residence, we offer all users the following rights and choices:

• Access and Correction: You may access and update most of your personal information by logging into your account on our website. For additional assistance, please contact us directly.
• Marketing Opt-Out: You may opt out of receiving promotional communications from us by clicking the "unsubscribe" link in any marketing email, or by contacting us at [email protected]. Please note that you will continue to receive transactional communications related to your orders.
• Account Deletion: You may request the deletion of your account and associated personal information by contacting us. Certain information may be retained as required by law or for legitimate business purposes.

8.3 How to Submit a Privacy Rights Request

To exercise any of the rights described in this section, please submit your request by:

• Email: [email protected]

To protect your privacy and security, we will verify your identity before processing your request. Verification may require you to provide certain identifying information consistent with the information we already have on file. We will respond to your verified request within 45 days. If we require additional time (up to 90 days total), we will inform you of the extension and the reasons for it in writing.

You may designate an authorized agent to submit a request on your behalf. We may require written proof of the agent's authority to act on your behalf and may require you to verify your identity directly with us before fulfilling the request.

9. Marketing Communications and Opt-Out

With your consent or where permitted by applicable law, we may send you marketing communications about our menu, special promotions, limited-time offers, seasonal specials, and other news about Pizza Luce.

You may withdraw your consent to receive marketing communications at any time by:

• Clicking the "Unsubscribe" or "Opt Out" link included in any promotional email we send you.
• Sending an email to [email protected] with "Unsubscribe" in the subject line.
• Updating your communication preferences in your account settings on our website.

Please allow up to 10 business days for your opt-out request to be processed. Note that even if you opt out of marketing communications, you will continue to receive transactional and service-related emails such as order confirmations and account notifications, as these are necessary for the provision of our services.

10. Children's Privacy

Pizza Luce does not knowingly collect, maintain, or use personal information from children under the age of 18 years. Our website, online ordering platform, and other digital services are directed to adults and are not designed to attract or be used by minors.

If you are a parent or guardian and you believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will take steps to delete any such information from our records as promptly as possible.

We comply with the Children's Online Privacy Protection Act (COPPA) and will not knowingly collect or solicit personal information from children under 13 years of age. If we discover that we have inadvertently collected personal information from a child under 13, we will delete it immediately.

11. International Data Transfers

Pizza Luce is based in the United States and primarily processes personal information within the United States. If you are accessing our website or services from outside the United States, please be aware that your personal information will be transferred to, stored, and processed in the United States, where data protection and privacy laws may differ from those in your home country.

By using our website or services, you acknowledge that your personal information may be transferred to and processed in the United States. We implement appropriate contractual and technical safeguards to ensure that any international transfers of personal data are conducted in compliance with applicable laws and with adequate levels of protection for your information.

If you are a resident of a jurisdiction with specific data transfer requirements, please contact us at [email protected] to learn more about the safeguards we have in place for your personal information.

12. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services, including delivery platforms, social media pages, and payment processing portals. These third-party services are governed by their own privacy policies, which we encourage you to review.

Pizza Luce is not responsible for the privacy practices or the content of any third-party websites or services. The inclusion of a link to a third-party site on our website does not imply our endorsement of that site's privacy practices. We recommend reviewing the privacy policy of any third-party service you use in connection with our offerings.

13. Federal Trade Commission (FTC) Compliance

Pizza Luce complies with the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive trade practices, including deceptive privacy and data security practices. We are committed to truthful and transparent communications about how we collect, use, and protect your personal information.

Our data practices are consistent with our stated privacy commitments. We do not engage in deceptive data collection, use your information in ways materially inconsistent with the representations made in this Privacy Policy, or implement inadequate security measures that would constitute an unfair practice under Section 5 of the FTC Act.

14. How to File a Complaint

If you have concerns about how Pizza Luce handles your personal information and you are not satisfied with our response to your privacy inquiry, you have the right to file a complaint with relevant regulatory authorities.

14.1 Federal Trade Commission (FTC)

You may file a complaint with the Federal Trade Commission (FTC), the primary federal agency responsible for consumer protection and data privacy enforcement in the United States:

• Website: www.ftc.gov/complaint
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

14.2 California Privacy Protection Agency (CPPA)

If you are a California resident and believe your rights under the CCPA/CPRA have been violated, you may file a complaint with the California Privacy Protection Agency:

• Website: cppa.ca.gov
• Address: California Privacy Protection Agency, 2101 Arena Blvd, Sacramento, CA 95834

14.3 State Attorney General Offices

Depending on your state of residence, you may also have the right to file a complaint with your state's Attorney General office regarding potential violations of your state's consumer privacy laws.

We strongly encourage you to contact us first at [email protected] so that we have the opportunity to address your concerns before you escalate your complaint to a regulatory authority.

15. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not wish to be tracked. Currently, there is no universally accepted standard for responding to DNT signals, and our website does not currently respond to DNT browser signals or similar mechanisms.

However, we provide you with choices about data collection and use through the cookie consent mechanisms described in this Privacy Policy and our Cookie Policy. We will update our DNT practices if and when a recognized standard is established.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or business operations. When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page.
• Post the revised Privacy Policy on our website at pizzaluce-meal.digital.
• Send a notice to the email address associated with your account (if applicable) for material changes that significantly affect your rights.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our website and services after the posting of changes constitutes your acceptance of the updated Privacy Policy.

17. Contact Us for Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to resolving your privacy inquiries promptly and transparently.

When contacting us regarding a privacy matter, please include the following information to help us respond to your inquiry as efficiently as possible:

• Your full name and email address associated with your account (if applicable).
• A description of your inquiry, request, or complaint.
• The specific right you wish to exercise (if applicable).
• Any relevant dates or other context that may assist us in locating your information.